Judging from your own bursting email inbox you may be tempted to say that nobody reads email anymore. But you would be wrong–they do. In fact, according to many marketing research reports including Ascend2’s 2019 Digital Marketing Strategies Survey Summary Report, email is still one of the most effective ways to reach new customers. Here…
Video is very, very powerful. Need proof? According to Alexa, YouTube is the second most-visited website on the planet, with 1.5 billion users logging in every month and watching 1 billion hours of video per day! The number-one website spot belongs to Facebook, which has 4 billion video views per day! Furthermore, Cisco predicts that…
We are living jam-packed lives. A perpetual balancing act between everything we MUST get done and everything we WANT to get done. In this article, we have compiled some practical hacks to check more off your “to do” list, turbo-charge your productivity and maintain your sanity. We’ve divided our hacks into mind, body and spirit. …
Website Must-Haves In this digital age, your website often serves as your first impression to prospective patients, team members, even joint venture or networking partners. It can also support all your marketing initiatives, serve as a central location to house your marketing messages and act as a funnel for your social media campaigns. It can…
As a chiropractor, you wear many hats. Even if you employ a team, your vision and leadership is crucial to your practice’s success. When it comes to marketing, it’s easy to wonder whether you’re using the correct strategies or wasting your time on tactics that ultimately won’t work. You may be harboring the dreaded “fear…
Work less and earn more…is that even possible these days? No doubt you’ve seen myriad business books claiming to contain The Secret Sauce for Stunning Success, Limitless Time Off and Working on the Beach. Riiiiight. Meanwhile, there’s so much to do in your office (which may or may not be beach adjacent), it seems business—and…
Before you balk at our headline, it’s not about the money. It’s always about people. It just happens that the right thing to do can also be the most profitable thing to do. Consider that your patients can represent two sides of the same coin: there are consumers who are looking for and willing to…
Since marketing is so important to chiropractors who want to grow their practice, we like to keep our eye on the latest trends. We recently came across an article from Entrepreneur called “10 Marketing Trends to Watch in 2019.” (Keep reading, we’ll put a link to it at the end of this article, so you…
As a chiropractor, you invest a lot of time and money in discovering new ways to help your patients. You invest in programs, supplements, new technology, self-education and certifications. You find ways to support your patients’ desire to heal naturally and prevent health issues. This is an excellent strategy because selling more services to your…
The end of summer brings an upswing in health and wellness fairs across the country. Undoubtedly, you’ve participated in at least one of these and know how expensive they can be. Think of all the costs associated with exhibiting at an event: booth space, marketing materials, branded tchotchkes to give away, travel tolls (depending on…